Rather than perpetuating the brand’s body positive image, Dove’s new Body Shaped shower gel bottles fail to understand real consumer needs.
Change in public opinion has meant brands that sell products high in sugar have found themselves in a situation that is far from sweet…
With the slogan ‘it’s time for a new kind of bank’, Monzo is taking a fresh perspective on the traditional (and very outdated) banking experience…
How can brands stand apart from the crowd, and take advantage of the ‘New Year, New Me’ trend?
Southern rail: A brand that certainly doesn’t have its customers at the heart of thinking…
Love him, hate him, there’s still no denying the power of Donald Trump’s personal brand…
Toblerone has changed its signature chocolate bar shape and British consumers are in uproar…
With its new Experimental Series launching in November, Glenfiddich is taking the first pioneering step into a brave new age for whisky…
There is no denying Christmas is a lucrative time for brands but they might benefit by keeping us waiting a little longer…
Unceremoniously pushed out of the limelight by the superfood parade, the potato has been having a hard time lately. But it looks like the humble spud is going to take a stand…
Was Christopher Kane’s decision to deck out his catwalk models in the world’s least sexy shoes ‘fashion suicide’ or a sign that attitudes are changing towards what’s considered stylish?
This month big congratulations and a warm welcome go to the newest addition to the herd, Maddie.
Could aerosol tea really replace the cuppa or is this one innovation step too far?
It the branded world changing shape as consumers seek meaning beyond the material?
With this year marking the 100th anniversary of his birthday, Roald Dahl exemplifies how heritage brands can continue to offer a magical experience, long after they have been established…
When your laptop finally grinds to a halt and bites the dust, it’s not the only painful part. Finding a replacement means delving into a confusing, crowded and competitive marketplace…
The world’s first lab grown beef burger was launched in London last week creating an interesting tension between the advance of technology and consumers’ desire for natural food…
Good quality items and creating a great customer brand experience are central to creating brand loyalty in the modern world
Watch out Pimm’s, there’s a new kid on the block taking the nation by storm… the Aperol Spritz.
In a cashless society, innovation will be key within the charity sector to make sure we don’t leave the homeless behind…
Why brand owners must take control of each and every part of their customer experience.
Fashion and food industries are going above and beyond to provide differentiated experiences…
Customisation is a trend that has been gaining momentum for some time.
As a society of avid mobile phones users, these quintessentially British landmarks now have an average of 1 call per week made from them.
…And I don’t like it.
In the modern world, the charity sector has become a saturated market place.
Most of what I see in China each time I visit is about scale…. But this time something new caught my attention.
As a self-confessed brand fanatic, I completely bought into the glamour of the Virgin Atlantic communications.
Retail is not just like theatre. It is theatre.
Putting consumers at the centre of the ideation process.
On Monday 15th February, BBC 3 announced that it was their last night on the traditional viewing platform, the television, due to the fact that they were looking to save £30 million.
When we hear marketers talking about insight, it’s like listening to teenagers talk about sex…
Building closer relationships with your consumers.
How are the changing perceptions towards alcohol affecting the beer industry?
How heavily are brand perceptions damaged by sale-time delirium?
I will be asking Santa for Frankincense this year – apparently it has anti-ageing qualities. I also struggle to sleep a lot of the time –so I am going to try a drop of Vetiver on my pillow…
Prepare to be amazed. How far can it go?
Always clear, consistently outstanding and above all a beacon of creativity.
Morrisons tackle the issue of food poverty by partnering with food charity; FoodCycle.
Stylist has become somewhat of a media phenomenon with a loyal following and for good reason.
How is the democratisation of information affecting tourism?
Looking at whether fashion retailer Farfetch’s ‘unfollow’ campaign will grab brand promiscuous younger lifestages.
Thursday morning is Store Tour morning at Elephants Can’t Jump. Our opportunity to see some of the best branding, retail and product design ideas in London.
Are consumers less susceptible to advertising’s allure than ever before?
Have the recent changes to Lotto left their aspirational customers behind?
Actions speak far louder than words for brands. Coca-Cola should take this golden opportunity to build their brand.
Looking back to move forwards. Can a return to heritage help to reinvigorate your brand?
An insight into our knowledge of sugar.
Pegasus Airline and Marvel Comics – an unlikely brand partnership that grabbed my attention throughout.
What can be gleaned from the collective intuition of social media users?
Trust. A huge word in branding. If you don’t have it, then you want it. Just look at all the brands in the finance industry. But how much is it really worth today?
This month we welcome our newest recruit Nat to the herd.
The best things come from a single strong idea…Why research starts a chain reaction that ensures award winning executions.
Where’s the spirit of London 2012, RWC2015?
Bob was privileged to be asked to share his extensive, Banking and Customer Experience knowledge at The London School of Retail Banking.
This summer’s Herd Bash saw us on the green and at the races, with mixed results.
Brand building never stops, it is constantly evolving, so where do you fit in the spectrum.
From Unilever to Diesel, M&S to Elephants Can’t Jump we are excited to welcome Bob Bayman to the Herd.
Spare a thought for New Zealanders who are redesigning their flag – together!
Yet another clear sign the landscape is changing.
Has the latest Wine Gums product lost the brand’s charm?
As the tension rises between two great cricketing nations, what can brands learn from the game?
A transformational experience with Gü.
Transforming a product without changing the product at all.
Pret A Manger extend business into evening hours for a casual dining experience.
Whose responsibility is it to ensure packaging doesn’t become landfill?
How can alcohol brands take control of the healthy consumer?
Is the hangover setting in for BrewDog? How far can the brand stretch before they become everything they stand against?
“No matter how educated, talented, rich, or cool you believe you are, how you treat people ultimately tells all. Integrity is everything.”
Quality is Cheap!
With Aldi overtaking Waitrose to become the sixth biggest supermarket chain in the U.K – the question is should FMCG brands be worried too?
From frumpy to fabulous.
The little things make all the difference.
What do Uber, Bizzby & AirBnB all have in common?
Clean, green, money making machines.
Taylors of Harrogate & Kew Gardens celebrate their 1st anniversary with the launch of a new green tea range.
Have some balls. It can get you a long way. Coca-Cola show how it’s done.
How consistent passion and purpose is the way to become, stay and always remain a top brand.
Dove Men+Care partner up with rugby stars to make male grooming masculine.
A look at the new Virgin trains toilet experience.
Morrison’s bid a farewell to the Misty Machines after failing to connect with its customer.
Dippy the diplodocus is leaving the Natural History Museum.