03.07.17
Lads, Lynx and a new age of masculinity
The recent U-turn in Lynx’s brand strategy, as seen in their ‘Is it ok for guys…?’ campaign, is a stark reminder of how strategy has to be agile to keep brands relevant to consumers…
05.06.17
Turning leftover bread into beer… (yes you did read that right!)
We take a look at how brands are increasingly looking to reduce food waste leading to NPD with a real social agenda at its heart…
24.05.17
Dove – does one size fit all?
Rather than perpetuating the brand’s body positive image, Dove’s new Body Shaped shower gel bottles fail to understand real consumer needs.
20.02.17
Monzo – The future of banking?
With the slogan ‘it’s time for a new kind of bank’, Monzo is taking a fresh perspective on the traditional (and very outdated) banking experience…
10.11.16
Toblerone – mind the gap!
Toblerone has changed its signature chocolate bar shape and British consumers are in uproar…
28.10.16
Glenfiddich – giving whisky a new lease of life
With its new Experimental Series launching in November, Glenfiddich is taking the first pioneering step into a brave new age for whisky…
01.09.16
Roald Dahl – the ultimate creator?
With this year marking the 100th anniversary of his birthday, Roald Dahl exemplifies how heritage brands can continue to offer a magical experience, long after they have been established…
15.08.16
Aperol O’Clock
Watch out Pimm’s, there’s a new kid on the block taking the nation by storm… the Aperol Spritz.
03.05.16
Charity’s not all fun and games…
In the modern world, the charity sector has become a saturated market place.
05.01.16
Huge reductions on brand experience in-store now!
How heavily are brand perceptions damaged by sale-time delirium?
30.10.15
Stylist: a living, breathing brand.
Stylist has become somewhat of a media phenomenon with a loyal following and for good reason.
07.10.15
The GWR rebrand.
Looking back to move forwards. Can a return to heritage help to reinvigorate your brand?
28.09.15
Critical insights.
What can be gleaned from the collective intuition of social media users?
23.09.15
Trust: how much does it really matter?
Trust. A huge word in branding. If you don’t have it, then you want it. Just look at all the brands in the finance industry. But how much is it really worth today?
17.09.15
Bob Bayman: Guest speaker at The London School of Retail Banking.
Bob was privileged to be asked to share his extensive, Banking and Customer Experience knowledge at The London School of Retail Banking.
16.09.15
Birdies & bankers.
This summer’s Herd Bash saw us on the green and at the races, with mixed results.
05.08.15
Red or black: are the odds too short?
Has the latest Wine Gums product lost the brand’s charm?
13.05.15
The power beauty offers brands.
Transforming a product without changing the product at all.
05.05.15
When packaging ceases to be packaging.
Whose responsibility is it to ensure packaging doesn’t become landfill?
28.04.15
BrewDog: Craft beer for punks or the mainstream?
Is the hangover setting in for BrewDog? How far can the brand stretch before they become everything they stand against?
07.03.15
The key to winning the battle of the brands.
How consistent passion and purpose is the way to become, stay and always remain a top brand.