03.11.17
Flexible Flexitarianism

As Flexitarianism continues to emerge, looking at how quickly brands respond and in what way can shed light on different innovation cultures and their appetite for change…

The Herd
03.07.17
Lads, Lynx and a new age of masculinity

The recent U-turn in Lynx’s brand strategy, as seen in their ‘Is it ok for guys…?’ campaign, is a stark reminder of how strategy has to be agile to keep brands relevant to consumers…

The Herd
05.06.17
Turning leftover bread into beer… (yes you did read that right!)

We take a look at how brands are increasingly looking to reduce food waste leading to NPD with a real social agenda at its heart…

The Herd
24.05.17
Dove – does one size fit all?

Rather than perpetuating the brand’s body positive image, Dove’s new Body Shaped shower gel bottles fail to understand real consumer needs.

The Herd
20.02.17
Monzo – The future of banking?

With the slogan ‘it’s time for a new kind of bank’, Monzo is taking a fresh perspective on the traditional (and very outdated) banking experience…

The Herd
10.11.16
Toblerone – mind the gap!

Toblerone has changed its signature chocolate bar shape and British consumers are in uproar…

The Herd
28.10.16
Glenfiddich – giving whisky a new lease of life

With its new Experimental Series launching in November, Glenfiddich is taking the first pioneering step into a brave new age for whisky…

The Herd
01.09.16
Roald Dahl – the ultimate creator?

With this year marking the 100th anniversary of his birthday, Roald Dahl exemplifies how heritage brands can continue to offer a magical experience, long after they have been established…

The Herd
15.08.16
Aperol O’Clock

Watch out Pimm’s, there’s a new kid on the block taking the nation by storm… the Aperol Spritz.

The Herd
03.05.16
Charity’s not all fun and games…

In the modern world, the charity sector has become a saturated market place.

The Herd
05.04.16
Retail is theatre

Retail is not just like theatre. It is theatre.

The Herd
05.01.16
Huge reductions on brand experience in-store now!

How heavily are brand perceptions damaged by sale-time delirium?

The Herd
30.10.15
Stylist: a living, breathing brand.

Stylist has become somewhat of a media phenomenon with a loyal following and for good reason.

The Herd
07.10.15
The GWR rebrand.

Looking back to move forwards. Can a return to heritage help to reinvigorate your brand?

The Herd
28.09.15
Critical insights.

What can be gleaned from the collective intuition of social media users?

The Herd
23.09.15
Trust: how much does it really matter?

Trust. A huge word in branding. If you don’t have it, then you want it. Just look at all the brands in the finance industry. But how much is it really worth today?

The Herd
17.09.15
Bob Bayman: Guest speaker at The London School of Retail Banking.

Bob was privileged to be asked to share his extensive, Banking and Customer Experience knowledge at The London School of Retail Banking.

The Herd
16.09.15
Birdies & bankers.

This summer’s Herd Bash saw us on the green and at the races, with mixed results.

The Herd
05.08.15
Red or black: are the odds too short?

Has the latest Wine Gums product lost the brand’s charm?

The Herd
13.05.15
The power beauty offers brands.

Transforming a product without changing the product at all.

The Herd
05.05.15
When packaging ceases to be packaging.

Whose responsibility is it to ensure packaging doesn’t become landfill?

The Herd
28.04.15
BrewDog: Craft beer for punks or the mainstream?

Is the hangover setting in for BrewDog? How far can the brand stretch before they become everything they stand against?

The Herd
20.04.15
Are poor quality perceptions of low cost brands changing?

Quality is Cheap!

The Herd
07.04.15
Jigsaw’s brand transformation.

From frumpy to fabulous.

The Herd
07.03.15
The key to winning the battle of the brands.

How consistent passion and purpose is the way to become, stay and always remain a top brand.

The Herd