Welcome to the jungle.

We march as a herd. A close knit, enthusiastic and bright bunch of brand builders with different backgrounds, passions and perspectives on life. United by a belief in brands and a desire to make a difference. A core team with a wider rogue network made up of highly experienced moderators, creatives, experts and mavericks…

James Crabb

Managing Director

London based agency

Bob Bayman


14 Gray’s Inn Road

The jungle

Kate Sheerin


Pop in!

Madeleine Webb

Junior Brand Builder

Ric Simcock

Wise Elephant

Rumble working

Katy Carroll

Brand Building Executive



Always seeking inspiration

Bob Morrison

Wise Elephant

Herd mentality

Carmen Acedo

Finance Manager

Victoria Barnes

Designer (rogue Elephant)

Collaborative by nature

Kathy Kielty

Art Director (rogue Elephant)

Inherently creativity

Passion and harmony

Dan Boustead

Recruiter (rogue Elephant)

Constantly adapting

Gavin Blake

Designer (rogue Elephant)

Emma Noble

Designer (rogue Elephant)

Give us a call


We love talking.

If you would like a view on the way brand strategy has evolved, the way innovation has become more rapid or how brand experience now touches the world, then give us a call on:

020 7291 8000.


We are always on the lookout for bright, talented and creative new elephants to join the herd. If you are looking to build your career in branding and think you have what it takes, please send us an email. Make sure you tell us about yourself and include your cv.



Some of our partners help us out with specific skills, some of them act as introducers to help us to build out into new markets for which they are spiritually and financially thanked.

If you think you can add to the wider team then drop us a line or give us a call.