It’s rare you get a brief as big as this. ‘How can we ensure we protect the planet for future generations?’
We developed a strategy based around making sure that a planetary sized issue could be influenced by every individual. To empower people and catch them doing the right things rather than making them feel bad for not being tree hugging eco warriors.
The strategy led to a national advertising campaign and series of initiatives that gave more people more ways they could make a positive difference.