brief.

American Express needed help to get beyond the customer perception that their cards were just for the big ticket items?

 

approach.

Our approach centred around understanding the key barriers to everyday usage through a 360 degree research approach involving stakeholder engagement and consumer connections. The learnings drove the ideation phase which generated new communication platforms and customer propositions.

 

results.

The strategic learnings helped shape a high profile advertising campaign to drive everyday card usage and we developed a number of new customer propositions for immediate development.

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