brief.

Aquafresh wanted help in positioning a new technology platform.

 

our approach.

A dynamic process based on the principles of consumer, client and agency working closer together helped shape 5 positioning territories. These were brought to life in words, packaging designs and advertising ideas to help excite and inspire consumers and internal teams.

 

results.

The successful launch of Iso Active and clarity around the best way to talk about the new technology which has helped inform a number of future initiatives.

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