Care UK wanted a brand positioning that could cope with a changing marketplace where patients were now responsible for their healthcare choices.


our approach.

With the help of consumer research, stakeholder engagement and clarity of thinking we developed a new single brand positioning and brand promise – “Fulfilling Lines” that put their customers at the heart of the brand. This was brought to life in a way that the inspired the business behind the change.



A strategy that united the business and drove an average of 20% YOY growth from 2007 to 2010.

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