Butcher’s Pet Care has been a British success story since 1987.  In 2015 the company asked us to develop a brand identity, name and packaging design for a new gourmet quality dog food. 



We took to the project like a black lab takes to a can of Butcher’s, relishing the opportunity to help bring alive a new brand in the premium dog food sector. Just a few months later the name and packaging had been designed and researched.  A successful solution had been found.



It’s too early to see the market place success, but the full range is now out there in the market, the dogs are licking their lips, and the range has achieved an immediate listing and launch into Tesco. Derek Evans (Managing Director) said: “We briefed the Elephants team and they quickly brought a clarity of thinking to the task. Great project management and strong design allowed the project to move quickly to a successful conclusion; we love the result”

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