Fisher-Price was a brand under immense competitive pressure across Europe. They needed a new compelling strategic direction to drive their plans – and they needed it fast.
Could this really be done? A global positioning which could unify cultural differences amongst Mums? Following extensive European research, we developed a new emotional positioning with a powerful core consumer insight that is now underpinning a new global communication campaign:
‘Discover – Your Way’.
Fisher-Price now have a clear point of difference and renewed sense of purpose and confidence.