Lebara recognised that a lack of clear brand proposition was holding back their ambition of being the brand of choice to a 1 billion customers by 2020.


our approach.

Working with the three founders and senior exec team we developed the strategic foundations and a single minded brand idea that was embedded across their business. We developed a new brand identity and activation plan to support the new positioning.



The core brand idea of “Always by your side” continues to drive the brand and has helped Lebara innovate and grow beyond telecoms.

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