Lloyds were looking to understand what the future of credit cards looked like.
In the wake of the recession people’s attitudes to money were changing across the board. Our process built in multiple points of consumer contact from beginning to end which helped us to build a very clear picture of their hopes, fears and needs. The centrepiece of the project was a show stopping 2 day ideation workshop with live real time consumer feedback of the ideas.
Lloyds have a different approach to their customers’ need in the post-crash market-place and now have a pipeline of ideas to move their business into a new competitive position.