Lloyds were looking to understand what the future of credit cards looked like.
In the wake of the recession people’s attitudes to money were changing across the board. Our process built in multiple points of consumer contact from beginning to end which helped us to build a very clear picture of their hopes, fears and needs. The centrepiece of the project was a show stopping 2 day ideation workshop with live real time consumer feedback of the ideas.
“This is a very different approach for our business. I have learnt so much about our customer and what they really need. Terrifying and exciting, we now have a pipeline of ideas to move our business into a whole new competitive position.” Richard Washington, Head of Credit Cards, Halifax and Lloyds TSB