Nutraformis are a start up with big ambitions. To establish and lead the liquid supplement market in the UK and Europe via their lead brand – LQ.
We developed the strategy with the help of our footprint brand strategy tool and worked as an outsourced marketing function for the business. This involved helping write and deliver customer presentations, running ethnographic trials and helping drive the creative development both in packaging design and advertising.
The strategic foundation we laid helped Nutraformis to raise funding for marketing support and LQ is now being sold in Holland and Barrett and other leading retailers.