brief.

Mattel needed to bed in a new marketing structure and identify portfolio opportunities from a company, category and brand perspective.

 

approach.

We designed a bespoke and dynamic 3 day training and development session which was focused around the key issues they needed to resolve. With 100 international Mattel employees, countless cups of coffee and everyone from Barbie and Monster High, to Max Steel and Thomas the Tank Engine in attendance, it was a jam packed few days!

 

results.

Brand prioritisation and an energised new marketing team, clear on their role in the overall structure and excited about the journey ahead.

back to work