brief.

“Everyone loves our product but we need more love for our brand. Can you help McCain become Britain’s best loved food brand?”

 

our approach.

We helped identify and release the power of the McCain brand and gave them an insight into the often challenging lives of consumers. We gave them a brand proposition and an innovation pipeline that continues to drive the brand 10 years on.

 

results.

£50 million of brand growth driven by a unifying brand idea and solid innovation pipeline.

back to work