Sanchi were on a mission to open people’s eyes to amazing, authentic Japanese flavours.
The project had 2 distinct phases. The first was around creating a new strategic direction for the brand that was based around giving consumers a chance to explore Japanese flavours whilst managing the fear of the unknown. The baton was then passed on to the Mammoth creative team who developed a new distinctive, engaging and contemporary packaging design.
The new look and direction of Sanchi has opened the brand up to a new target market and helped drive 20% plus growth in sales of key lines.