Smyth & Gibson make some of the best shirts in the UK with unbeaten craftsmanship and a 25 year guarantee that is unparalleled. They are the choice of champions with notable clients including Anthony Joshua, Jonathan Ive, Michael Fassbender and Ant & Dec. We were set the challenge of developing a new brand strategy that would give the brand greater focus in the future.
We identified a clear target audience and developed a new strategy that celebrated the brand’s expertise and passion, based around a core thought of ‘traditional craftsmanship, timeless style’. Continuing to support Smyth & Gibson with the implementation of the new strategy, we developed a comprehensive media strategy and managed communications and social media until the internal team were ready to take the campaign in house.
This wonderfully British brand has now secured listings in John Lewis and House of Fraser, going from strength to strength.