Elephants can feel joy, grief, and compassion and often form deep emotional attachments.

They play games and greet friends. They make allowances for other members of their herd and offer unwavering support. They pick up vibes and vibrations that other animals miss. They are social and empathetic.

To help our clients’ brands engage at an emotional level, we need to be sure the brands’ empathy muscles are finely-tuned and strong.  It’s why we do what we do, and why we are called what we are called.