Who We Are

We are an independent brand strategy, innovation and insight agency.

We exist to dispel the mystery behind branding, bring it back down to earth and make it earn its keep.

For the past 20 years, we have been collaborating with some of the best marketeers in the business on some of the best known brands in the world.

We are strategic, commercial and creative.

Our mission will be over when all brands can demonstrate the value they bring to their business is greater than the investment they need to thrive.

Comercially Robust

We create tangible and actionable outputs for use in the commercial world.

Evidence Based

Our work is grounded in rigorous analysis of research and consumer groups.


We work closely with our clients throughout the process, to create effective solutions together.


We value the differing perspectives and richness in thinking that diversity in age, culture and background brings to our team.

Our Clients Include


The People Who Make It Possible

Meet The Herd

Jasmeet Soor

Assistant Brand Builder

Bob Bayman

Managing Director

Danielle Horsley

Brand Building Executive

Why the name ‘Elephants Can’t Jump’?

At Elephants Can’t Jump, we know that the emotional mind works faster than the rational. 

To help our clients’ brands engage at an emotional level, we need to be sure the brands’ empathy muscles are finely-tuned and strong.  It’s why we do what we do, and why we are called what we are called.

Elephants can feel joy, grief compassion, and can often form deep emotional attachments. They play games and greet friends. They make allowances for other members of their herd and offer unwavering support. They pick up vibes and vibrations that other animals miss. They are social and empathetic.

It’s true, Elephants Can’t Jump… But given everything else they can do, perhaps that’s not such an issue!

Get In Touch


New Kings Beam House
22 Upper Ground
London, SE1 9PD 


0207 291 8000


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