Here we look at the second of five frequently asked questions that the team at Elephants receive.
How to innovate whilst maintaining the loyalty of your core consumers
Here we look at the first of five frequently asked questions that the team at Elephants receive.
The power of ‘active empathy’ in brand strategy and innovation
Over the many years of working on brand strategy and innovation, we’ve learnt that the closer we get to the true consumer experience of a brand or a product, the better our understanding and the better the final result of our work.
Beer brand planning (with a clear head!)
Is your brand ready to turn over a new leaf? Or is it worried about an almighty hangover?
Brand Planning 2021 & 2022: Nine Top Tips
Here we share our nine tops tips for successful brand planning in 2021 and 2022.
Why business travel may never be the same again
One of the positives of Covid-19 has been the cultural acceptance of conducting business meetings online. Here we explore why online meetings might be here to stay in a post-Covid world.
Diversity In Perspectives
At Elephants Can’t Jump, we have made it our mission to be sure we are bringing in different perspectives and spotting patterns others might miss.