So much ambition, skill and determination goes into Le Tour, The Giro and The Vuelta, but the marketing strategy always seems to fall short of the effort the cyclists go to…
The underdog story has a reality within the world of consumer goods. Here are five brand strategy lessons we can learn from small but mighty brands.
Paul Mynard, founder of Brand Design Lab, talks to us about the importance of brand growth right now, and the role that brand experience plays in it.
It hooks, it catches, it grabs, and it holds. If it didn’t it wouldn’t work and things would fall apart. So what does branding like VELCRO look like?
Elephants Can’t Jump is 20! To mark the occasion here are twenty (plus one) things we have learnt about branding after twenty years in the business.
In our increasingly brand conscious world, heritage brands must engage with today’s consumers to stay relevant and achieve brand growth. Here are five top tips for heritage brands.
We talk to Andrea Waters (Molson Coors Innovation) on wellbeing and how it is increasingly a hotbed for innovative products and brands across many different sectors.
With the relaxation of lockdown, many of us have tentatively made our way back to the shops for some non-essential shopping. But, how has the virus has changed both the face of retail and shopper behaviours?
With more brands than ever entering the specialist diets market, innovation in addition to taste is crucial to stand out. Here are six of our favourite innovative brands within the sector.
Branding in the health & wellness world does not need to equate to bland and clinical looking products…