Trust. A huge word in branding. If you don’t have it, then you want it. Just look at all the brands in the finance industry. But how much is it really worth today?
Bob was privileged to be asked to share his extensive, Banking and Customer Experience knowledge at The London School of Retail Banking.
This summer’s Herd Bash saw us on the green and at the races, with mixed results.
Has the latest Wine Gums product lost the brand’s charm?
Transforming a product without changing the product at all.
Whose responsibility is it to ensure packaging doesn’t become landfill?
Is the hangover setting in for BrewDog? How far can the brand stretch before they become everything they stand against?
Quality is Cheap!
From frumpy to fabulous.
How consistent passion and purpose is the way to become, stay and always remain a top brand.