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Elephants Can't Jump

Why the name ‘Elephants Can’t Jump’?

At Elephants Can’t Jump, we know that the emotional mind works faster than the rational. In this article, we explain why we do what we do and why we are called what we are called.

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Functional Foods

The Functional Food Series: Part 2

In Part 1 of this series, we saw that functional on-pack claims are becoming more prevalent in the world of food and drink. In Part 2, we identify gaps in other categories that other brands could fill…

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