Heritage Brands: Remaining Relevant Without Losing Your Roots
Heritage brands, if done right, can be timeless. But how do they remain relevant? Here are 5 ways and example brands that have done it right!
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Why the name ‘Elephants Can’t Jump’?
At Elephants Can’t Jump, we know that the emotional mind works faster than the rational. In this article, we explain why we do what we do and why we are called what we are called.
5 Questions To Ask When Defining Your Brand
Defining your brand can seem daunting, but it doesn’t have to be! Here are five key questions to ask yourself when defining your brand.
Brand of the Month: BOMIMO
Our Brand of the Month this month is BOMIMO, a UK-based supplement brand empowering and nourishing women’s bodies, minds and mojos!
5 Steps to Brand Concept Success
With over 20 years in the business, Elephants Can’t Jump put together their 5-step process to creating successful brand concepts.
3 Brilliant Brands Fighting Food Waste
Any food wasted is too much food wasted. Here are 3 brands who are fighting food waste in brilliantly innovative ways.
Brand of the Month: RE:NOURISH
Our April Brand of the Month is Re: Nourish, the world’s first microwaveable, fully recyclable soup-to-go in a bottle.
5 Tips to Successful Collaboration Between Agencies
Over the years, we at Elephants Can’t Jump have worked closely with other client’s agencies to help deliver their goals in the most effective way possible.
How can Food and Drink Brands Fight for Zero Waste?
The world of food and drink has been undergoing many changes in the face of the sustainability concerns, particularly waste. What can Food and Drink brands do to combat waste in the industry?
Brand of the Month: Punchy Drinks
From bringing smiles to strangers faces to becoming B-Corp certified, our March Brand of the Month is Punchy Drinks.
The Importance of Driving your Business Strategy with Purpose
Following a panel at the Market Research Society Impact 2022, we ruminate on Paul Polman’s wise words on purpose-driven business strategy.
5 Actions to Strengthen your Brand during High Inflation
In a time of high inflation, it is doubly important to keep your brand strong to whether the storm. Here are 5 tips on how.
The Functional Food Series: Part 1
In the world of food and drink, functional on-pack claims is becoming more prevalent. We take a look at the sectors innovating for health.