At Elephants Can’t Jump, we know that the emotional mind works faster than the rational. In this article, we explain why we do what we do and why we are called what we are called.
Brand colours have a powerful effect on our emotions, and these emotions play a significant role in consumer behaviour. In this blog, we go through each colour’s meanings to help you better understand how and why consumers interact with brands!
In Part 1 of this series, we saw that functional on-pack claims are becoming more prevalent in the world of food and drink. In Part 2, we identify gaps in other categories that other brands could fill…
Rubies in the Rubble makes award winning condiments from otherwise discarded produce. More taste, less waste!
Our Intern, Jack, looks back at his time with us at Elephants Can’t Jump and the things he learned along the way…
Businesses not yet using social media channels are missing out. Here are 5 ways social media can help your brand’s growth.
July’s Brand of The Month is Toast Ale. Simultaneously fighting food waste and producing award-winning beers? We love it!
Your consumers hold the key to your brand’s growth! Here’s how you can work with them to get the richest insight.
Delicious, socially driven and locally sourced. Our brand of the month is Made With Local – simple snack food bars with social impact baked in!
The Elephants take on Group Think Festival 2022! After a day of talks, panels and Q&A’s, here is what we learned.
Heritage brands, if done right, can be timeless. But how do they remain relevant? Here are 5 ways and example brands that have done it right!
Defining your brand can seem daunting, but it doesn’t have to be! Here are five key questions to ask yourself when defining your brand.
Our Brand of the Month this month is BOMIMO, a UK-based supplement brand empowering and nourishing women’s bodies, minds and mojos!
