Over the past few months, Elephants Can’t Jump has been working with Dole, a global fruit producer, on a range of different projects.
Over the many years of working on brand strategy and innovation, we’ve learnt that the closer we get to the true consumer experience of a brand or a product, the better our understanding and the better the final result of our work.
As social distancing sets in we must adapt to new ways of working. Here are our top tips for taking focus groups online.
Is your brand ready to turn over a new leaf? Or is it worried about an almighty hangover?
Here we explore 6 reasons why a humanities degree is excellent preparation for a career in marketing.