Over the past few months, Elephants Can’t Jump has been working with Dole, a global fruit producer, on a range of different projects.
The power of ‘active empathy’ in brand strategy and innovation
Over the many years of working on brand strategy and innovation, we’ve learnt that the closer we get to the true consumer experience of a brand or a product, the better our understanding and the better the final result of our work.
The Elephants’ guide for hosting online focus groups
As social distancing sets in we must adapt to new ways of working. Here are our top tips for taking focus groups online.
Beer brand planning (with a clear head!)
Is your brand ready to turn over a new leaf? Or is it worried about an almighty hangover?
How a humanities degree prepares you for a career in marketing
Here we explore 6 reasons why a humanities degree is excellent preparation for a career in marketing.