Brand colours have a powerful effect on our emotions, and these emotions play a significant role in consumer behaviour. In this blog, we go through each colour’s meanings to help you better understand how and why consumers interact with brands!
The Functional Food Series: Part 2
In Part 1 of this series, we saw that functional on-pack claims are becoming more prevalent in the world of food and drink. In Part 2, we identify gaps in other categories that other brands could fill…