A new year means new opportunities for your business and brand.
Many of us start the year with resolutions but sometimes it’s difficult to know where to start. Every once in a while, it’s worth going back to basics and making sure the foundations are solid. What better time to do this than January… so, Elephants have put together five resolutions to consider over the coming weeks and months.
1. Create a strong(er) brand identity
Is your branding consistent across all your products, website and social media? Can your customers pick your brand out from the crowd? Is your mission statement clear? These are all things to consider as we launch into 2022.
Make sure you’ve got a consistent and memorable brand and visual identity (check you’ve got the key elements of the latter down with our handy checklist!). Get your logo, imagery and graphics looking cohesive from your business card to your Instagram posts.
And on the topic of Instagram…
2. Make the most of social media
We’re in an age where everything is increasingly digital. Social media is an easier way to reach a mass audience in a short period of time and get your brand out there. It’s worth investing time into a solid social media strategy which educates and entertains your audience as well as allowing your customers to interact with and share your business on the world wide web.
Of course, it goes without saying that you should invest time in the right platforms for your business. There’s no need to be on every social media under the sun but if you’re a food brand, you probably want to make use of Facebook and Instagram, or if you’re a recruitment specialist, you’ll want to get your LinkedIn page active and relevant.
3. Update your website and blog
Elephants went through our own website revamp during 2021 and it truly is an on-going project. Your business’ website is a hub that collects together your products, highlights your mission, introduces the people behind the brand and so much more. If people want to know more about your business, your website is likely a first point of call.
It’s easy to create a website and just be done with it but to ensure that your website is doing the best for your brand, it’s always worth checking that your website copy is accurately updated and the imagery still represents your brand. Still have those team pictures from ten years ago? It might be time to take some new group photos. Last blog update was in Jan 2021? 2022 is the year to get writing!
4. Clearly define your target audience.
It’s better to concentrate your energy on the right people rather than waste time and money on someone who just isn’t interested. As a business, you’re not just selling a product or service but resolving your customer’s problem. But how can you achieve that if you don’t know who you’re selling to?
This 2022, make sure everyone in the business knows who the target customer is and focus your efforts accordingly. It may even be worth creating consumer personas to help your team remember them more easily.
5. Aim to be the greenest version of your business
2021 saw a huge rise in environmentally conscious consumers and brands. Fresh from COP26, companies of all sizes have been stepping on the accelerator pedal to be the best, planet-friendly version of themselves.
Sustainability goes beyond just the products. With consumers becoming more and more planet-conscious in their shopping choices, businesses need to aim for the most viable, eco-friendly practices from how they produce their goods down to how they package them.
What can you be doing to make your business more sustainable and ethical in 2022 and beyond? There are some quirky, sustainable brands which are doing amazing things, we’re sure that 2022 will only bring out more amazing strides forward.
The Herd are excited to see the growth of many great brands in 2022. What will your business’ new years resolution be?
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