In a time of high inflation, it is doubly important to keep your brand strong to whether the storm. Here are 5 tips on how.
5 Checks to be sure you’re HFSS-ready
The implications of HFSS legislation are now rapidly approaching and does not leave long to be sure all our houses are in order…
Two Great Reads: Both Reasons to be Optimistic
‘Perhaps not the typical pool-side page-turner, but this is no typical summer.’ Elephant’s MD, Bob, dives into some serious summer reading.
I’m sold! But how do I convince my boss?
Here we look at the second of five frequently asked questions that the team at Elephants receive.
How to innovate whilst maintaining the loyalty of your core consumers
Here we look at the first of five frequently asked questions that the team at Elephants receive.
The power of ‘active empathy’ in brand strategy and innovation
Over the many years of working on brand strategy and innovation, we’ve learnt that the closer we get to the true consumer experience of a brand or a product, the better our understanding and the better the final result of our work.
Beer brand planning (with a clear head!)
Is your brand ready to turn over a new leaf? Or is it worried about an almighty hangover?
Brand Planning 2021 & 2022: Nine Top Tips
Here we share our nine tops tips for successful brand planning in 2021 and 2022.
Why business travel may never be the same again
One of the positives of Covid-19 has been the cultural acceptance of conducting business meetings online. Here we explore why online meetings might be here to stay in a post-Covid world.
Diversity In Perspectives
At Elephants Can’t Jump, we have made it our mission to be sure we are bringing in different perspectives and spotting patterns others might miss.