All posts by : Elephants Can't Jump

Paul Mynard, founder of Brand Design Lab, talks to us about the importance of brand growth right now, and the role that brand experience plays in it.

It hooks, it catches, it grabs, and it holds. If it didn’t it wouldn’t work and things would fall apart. So what does branding like VELCRO look like?

Elephants Can’t Jump is 20! To mark the occasion here are twenty (plus one) things we have learnt about branding after twenty years in the business.

In our increasingly brand conscious world, heritage brands must engage with today’s consumers to stay relevant and achieve brand growth. Here are five top tips for heritage brands.

We talk to Andrea Waters (Molson Coors Innovation) on wellbeing and how it is increasingly a hotbed for innovative products and brands across many different sectors.

With the relaxation of lockdown, many of us have tentatively made our way back to the shops for some non-essential shopping. But, how has the virus has changed both the face of retail and shopper behaviours?

With more brands than ever entering the specialist diets market, innovation in addition to taste is crucial to stand out. Here are six of our favourite innovative brands within the sector.

Branding in the health & wellness world does not need to equate to bland and clinical looking products…

The holy grail within commerce is when a strong product meets and equally strong marketing strategy. Here are a selection of brands within the flexitarian world that we believe have achieved this winning combination.

As a brand, being prepared for unforeseeable circumstances is now more important than ever. Here are five ways to ensure your brand is crisis ready.