Recently, the herd attended the 2021 Group Think Festival, which hosted a range of talks by stimulating and inspirational speakers from the biggest brands and agencies within the communications sphere.
In this article we share our 5-step process to creating successful concepts, finessed over our 20 years in business.
What has 2020 taught the Herd? Here are 10 lessons we’ve learnt over the past twelve months.
The festive season has arrived and it is the prime opportunity for brands to showcase their products in all their glory. But how do brands transform ordinary purchases into Christmas worthy gifts?
Tis the season to be jolly! To mark the start of the festive season, Elephants have reviewed the 2020 Christmas adverts and highlighted 3 lessons brands can learn from them.
As we enter lockdown 2.0 what must brands do to engage shoppers and boost online ‘footfall’?
The importance of celebrating the people & processes behind a product, and the brands that take the consumer inside the factory.
So much ambition, skill and determination goes into Le Tour, The Giro and The Vuelta, but the marketing strategy always seems to fall short of the effort the cyclists go to…
The underdog story has a reality within the world of consumer goods. Here are five brand strategy lessons we can learn from small but mighty brands.
Paul Mynard, founder of Brand Design Lab, talks to us about the importance of brand growth right now, and the role that brand experience plays in it.