As we transition into spring, we’ve been keeping an eye out on all the brands that evoke that sunny, outdoors feeling. From picnic snack brands to refreshing cocktail specialists, there’s been a lot of contenders for this month but our ultimate pick for March is Punchy Drinks.
About Punchy Drinks
Paddy Cavanagh-Butler was inspired to create Punchy after a group holiday with friends, where one was unable to drink alcohol. Cavanagh-Butler took the initiative to create a non-alcoholic version of his rum punch – exactly the same just without the alcohol content. Upon his return, he felt there was something in creating drinks which were every bit as good in taste and feel as real punch but sans alcohol. And that’s where Punchy came to be.
The brand launched in 2018 and has been going from strength to strength.
With their low calorie, low sugar, vegan, all-natural and gluten-free drinks, Punchy can be enjoyed by anyone and everyone. They offer a range of interesting flavours which feel like a holiday with every sip. Quite fitting for a brand who “makes drinks to take you places”, right?
“We think good taste means more than sugary, eco-destructive and boring drinks.”Punchy
Punchy’s range is short and sweet with 3 flavour combinations currently available for purchase. Each one is reminiscent of a relaxed, holiday vibe and the interesting ingredients are an adventure for the taste buds.
“Juicy peach with hot ginger & fragrant chai. This is a punch born of furtive glances, fleeting romance & skinny dips to remember.”
“Zesty blood orange with aromatic bitters & cardamom. This is a punch born of sun-soaked walks, roads less travelled & a thirst for adventure.”
“Zingy yuzu with refreshing cucumber & a hint of rosemary. This is a punch born of sun-kissed days, leisurely lounging & that refreshing first dip of the day.”
Earlier this year, Punchy became a certified B-Corp; an exciting milestone in a time when sustainable, ethical business is the becoming to north star of many.
The brand announced last month that they earned their B-Corp status with a solid score of 90.1, surpassing the 80 points needed to attain the certification. But Punchy haven’t stopped there. Now that they are a B-Corp, they are continuing the good work that got them there and undoubtedly working on more behind-the-scenes.
With reducing their carbon footprint in mind, Punchy review their supply chain processes to ensure they are operating in the most sustainable way from the raw ingredients to the end-product. They also work with Ecologi, to plant trees and tackle the climate crisis.
The Great Oven
Amongst their own internal commitments, Punchy also proudly supports The Great Oven to develop sustainable food relief efforts and creative community building in places of need. Through the power of cooking and art, The Great Oven encourages community cohesion and resilience.
In support of The Great Oven cause, Punchy donates 1% of their sales, and 1% of their stock to the charity organization every year. You can learn more about their collaboration here.
On 17th January, or 2022’s Blue Monday, Punchy ran a day-long campaign to bring smiles to strangers faces in London.
With their drinks in hand, the Punchy team handed out free cans to those passing by on Carnaby Street in Soho. What a great way of reaching new people and bringing cheer to the cold month of January!
Now it’s spring, we’re excited to bring out the drinks for picnics and garden get-togethers. We’re also looking forward to what Punchy has planned for the rest of 2022 and beyond.
At Elephants Can’t Jump, we love discovering and sharing brands who are doing amazing things. See our previous Brands of the Month here. Start a conversation with us over on LinkedIn and Twitter on which brands you think we should check out.
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