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Brands of the Month: 5 Women Leading Innovation in Food & Drink

There are many innovative visionaries who are leading the way and breaking down barriers in the food and drink industry.

Here are 5 inspiring women who are doing just that:

1. Olivia Ferdi – Co-founder of TRIP

Founders Liv and Dan created TRIP to “share a bit of calm in the everyday chaos”. With their range of premium CBD drinks and oils, they designed their products to create ‘moments of calm’ for anyone who tries them.

Their drink products offer unique flavours, including Elderflower Mint, Peach Ginger & Lemon Basil. The whole range is gluten-free, vegan with no added sugar – made in the UK in 100% recyclable cans! The deliciously refreshing, lightly sparkling drinks can be drank chilled from the can or mixed into cocktails – the decision is yours!

Products with amazing flavour that leave you less stressed and are gluten-free, palm oil-free and vegan? We love TRIP!

TRIP CBD
Source: TRIP website

2. Jenny Costa – Founder of Rubies In The Rubble

Rubies in the Rubble is an award-winning condiments brand dedicated to making delicious products from otherwise discarded produce, working within the food supply chain to create a market for rejected crops and ensure nothing is wasted. The brand is now a certified B-Corp company squeezing the most from today to make a ‘gooder’ tomorrow, with their delicious, anti-food waste condiments. Rubie’s have cracked the code to reduce waste, preserve produce, and provide taste…and they have six ‘Great Taste Awards’ to prove it!

Check out our Brand of The Month Blog we did on them here.

3. Chika Russell – Founder & CEO of CHIKA’S WHOLEFOODS AFRICA

Food and drink brands can offer a connection to different cultures, countries and flavours. CHIKA’S takes authentic African flavours and recipes and implements them in their range of delicious and indulgent snacks. CHIKA’S products’ benefits are endless:

  • Naturally gluten-free
  • Suitable for vegetarians and vegans
  • High nutritional values than traditional potato crisps
  • All natural and ethically sourced!
4. Alice Williams – Founder & CEO of Luminary Bakery

The Luminary Bakery is an East-London-based social enterprise that offers opportunities for women to build a future for themselves. Using baking as a tool, women can work on their employability and entrepreneurship in a safe and professional environment. A brand that bakes delicious treats and simultaneously creates a solution for women with social and economic disadvantages, Luminary supports women on a journey to employability and entrepreneurship, providing a safe and empowering environment where they can grow.

Source: Luminary Bakery Website
5. Julianne Ponan – CEO of Creative Nature Superfoods

Food and drink brands can sometimes struggle to offer products that anyone can eat without allergy concerns. Creative Nature creates and manufactures raw superfoods and food mixes that do just that. They’ve made sure that none of their products have any ‘may contains’, and have strict procedures within their facilities to ensure that their products are entirely Top 14 Allergen Free!


Are you a food and drinks brand looking to innovate like these visionary women?

When you’re ready here’s two ways we can help:

  • Innovation Strategy Consultation through insight-driven discovery to provide strong business growth.
  • Brand & Comms Strategy to help make you communicate your innovation in a valuable way to your consumers.

Get in touch with us at ellie@elephantscantjump.com to see how we can bring your brand to the front of the line.

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