As AI in marketing becomes more sophisticated, the question arises: can it replicate the human touch in marketing?
9 Marketing Psychology Principles To Apply To Your Food Brand
Explore how these 9 top food brands harness marketing psychology principles to enhance their food marketing tactics.
3 Food & Drink Flavour Trends You Need to Know
Get ahead with the latest flavour trends in food and drink! We’ve compiled our IFE tradeshow learnings to help you stay competitive and connected with your audience in 2023.
Top 3 Valentine’s Day Ads of 2023
Valentine’s Day. It’s that time of year again! From cereal to contacts, we’ve picked out three of our favourite Valentine’s Day adverts of 2023.
Three Simple Stages to Rich Consumer Insight
Your consumers hold the key to your brand’s growth! Here’s how you can work with them to get the richest insight.
Elephants take on the Group Think Festival 2022
The Elephants take on Group Think Festival 2022! After a day of talks, panels and Q&A’s, here is what we learned.
Heritage Brands: Remaining Relevant Without Losing Your Roots
Heritage brands, if done right, can be timeless. But how do they remain relevant? Here are 5 ways and example brands that have done it right!
5 Checks to be sure you’re HFSS-ready
The implications of HFSS legislation are now rapidly approaching and does not leave long to be sure all our houses are in order…
Core lessons from Group Think Festival on the changing world of strategy
Recently, the herd attended the 2021 Group Think Festival, which hosted a range of talks by stimulating and inspirational speakers from the biggest brands and agencies within the communications sphere.