At Elephants Can’t Jump, wellbeing is a topic we are all very interested in, having made it the topic of our current thought piece series.
Within recent years it has become a hotbed for innovative products and brands across many different sectors.
We had the opportunity to interview Andrea Waters, a longtime client and friend of the Elephants, who has a wealth of experience within innovation and wellbeing. Andrea has spent nearly 20 years working for Molson Coors, within marketing and innovation.
Over the last 5 years, much of her innovation focus has been on health and alcohol, exploring consumer attitudes towards drinking, and how that fits into the complex puzzle of wellbeing. The work she has done has led to exciting new product launches including Aspall’s Pip & Wild range, Wellraiser Sparkling Hopped Water, in addition to the recent partnership with Bodega Bay hard seltzer.
Watch the video below to find out about Andrea’s thoughts and experiences on wellbeing.