Challenge

A.H.Worth, a family business that has been farming in Lincolnshire since 1895, wanted to ensure their brand proposition was relevant to today’s buyer and future buyers. Additionally, they needed a view on potential product propositions and brand positionings for direct to consumer products.

Approach

We crafted a series of positionings and creative concepts, and tested them in consumer research groups. We used the feedback from the respondents to re-write the preferred brand positioning live. The new positioning was given a big ‘thumbs up’ by the respondents.

Results

The business now has a new corporate identity and website that best presents its positioning to its retail partners. The team also have a series of ranked consumer propositions and an identity for a consumer-facing brand. The AH Worth team have recommended our approach and service to other members of their wider group.