Dairylea, a much loved brand by kids and adults alike, was looking to strengthen its health credentials, and re-establish its fun factor through NPD innovation targeting two different snacking occasions.


Elephants planned a stimulating 1.5 day workshop to quickly deliver quality results. On day one, a multi-functional team from Elephants and Dairylea used a range of creative techniques to generate ideas which we then tested with live consumer groups for feedback on how to refine and build our ideas on the second day.


Our method meant agility and speedy concept refinement was brought into Dairylea’s innovation process, creating realistic innovation pipeline of exciting ideas in a short period of time.

Nielsen Idea Screen results: Out of 10 ideas tested, 8 scored Accelerate or Advance, with no observed risks.