Futures is a leading careers, skills and advice organisation. In a sector transitioning into the private sphere, they needed to shake off public sector associations and forge a new path for their business.


Reflecting the current transformation of the workplace where a broader view of success is emerging, our brand strategy for Futures focused on the whole individual and not just the job applicant, with a key point of difference around market leading services delivered in a simple, jargon-free way. As well as defining a clear architecture for the group, we created a fresh, dynamic and modern identity for the brand and new strapline ‘Unlimited Possibilities’.


Futures’ new identity was launched in September 2018 across all brand touchpoints and has already had a big impact, helping them to secure a business critical contract.

Client Testimonial

‘Elephants Can’t Jump really got to know us, our aspirations and values as an organisation. Loved working with the whole herd, they gave us the confidence to develop a truly unforgettable brand.’ 

John Yarham, former CEO at Futures.