Challenge

Mademoiselle Desserts has been supplying great quality handmade cakes to the U.K.’s best café and restaurant chains such as Pizza Express and Caffe Nero. 

The business approached Elephants Can’t Jump looking to explore the opportunity to create a brand that went directly to consumers via supermarkets.

Approach

Over a five month period we worked together with the client to create a brand narrative, brand name, brand logo and identity, packaging and trade narrative for retail pitches. 

All supported by consumer research in the form of groups in the UK and in the Netherlands.

Result

Our work has enabled the brand to develop into a success for pitching and the sales story with Sainsbury the first UK supermarket to sign up.

The business is currently in the early stages of the product retail launch across the UK and other parts of Europe.

The team have asked Elephants to write the Social Media strategy and execute the Social Media plan.  

Client Testimonial

“We really enjoy working with you guys. You help us think differently and really are experts in your field. Thank you for all your hard work.”

Gareth Jones, Commercial Director at Mademoiselle Desserts.