With a growing demand for meat free products and with convenience ever more important for consumers, Quorn had identified an opportunity to enter and shake up the ambient aisle.


Our Innovation Accelerator process combined interactive consumer research with collaborative client workshops to create a pipeline of concepts that could bring incremental growth and excitement to the ambient aisle. All with the ultimate goal of challenging the health and quality perceptions of ambient.


Quorn launched their ‘Food Cupboard’ range in June 2019 with three new ranges: Wonder Grains, Lunch Bowls and Strips. Offering deliciously satisfying and easy meat free choices straight from your cupboard or desk.