Challenge

Sharp’s Brewery, owned by Molson Coors, was looking to add to their repertoire by launching their first cider through a partnership with Aspall. They set us the challenge of gathering consumer insight into potential cider propositions and providing them with recommendations for launch into the UK market.

Approach

Through a range of digital research methods conducted over national lockdown, from mobile ethnography to consumer home videos, we explored consumer attitudes towards the new apple cider propositions, in addition to gaining an understanding of how the cider could stand out in the saturated UK market.

Results

The insights gained from the research enabled us to provide both strategic and design related recommendations for the first cider from Sharp’s, Cold River Cider.