Brand colours have a powerful effect on our emotions, and these emotions play a significant role in consumer behaviour. In this blog, we go through each colour’s meanings to help you better understand how and why consumers interact with brands!
The Functional Food Series: Part 2
In Part 1 of this series, we saw that functional on-pack claims are becoming more prevalent in the world of food and drink. In Part 2, we identify gaps in other categories that other brands could fill…
Brand of The Month: Rubies in the Rubble
Rubies in the Rubble makes award winning condiments from otherwise discarded produce. More taste, less waste!
Brand of the Month: Made With Local
Delicious, socially driven and locally sourced. Our brand of the month is Made With Local – simple snack food bars with social impact baked in!
Elephants take on the Group Think Festival 2022
The Elephants take on Group Think Festival 2022! After a day of talks, panels and Q&A’s, here is what we learned.
5 Actions to Strengthen your Brand during High Inflation
In a time of high inflation, it is doubly important to keep your brand strong to whether the storm. Here are 5 tips on how.
4 Top Food and Drink 2022 Super Bowl Ads
From hard seltzers to mayo, Elephants Can’t Jump share their top 4 food and drink commercials from the 2022 Super Bowl.
Top 3 Creative Valentine’s Day Adverts of 2022
From targeting the loved-up couples to the single pringles, we’ve picked out three of the most creative Valentine’s Day adverts of 2022.
5 Actionable Resolutions for Businesses in 2022
A new year means time to reflect on your business’ brand. We’ve put together 5 actionable resolutions for businesses, big and small, to consider in 2022.