Brand colours have a powerful effect on our emotions, and these emotions play a significant role in consumer behaviour. In this blog, we go through each colour’s meanings to help you better understand how and why consumers interact with brands!
Brand Building in the Digital Space Using Social Media
Businesses not yet using social media channels are missing out. Here are 5 ways social media can help your brand’s growth.
Elephants take on the Group Think Festival 2022
The Elephants take on Group Think Festival 2022! After a day of talks, panels and Q&A’s, here is what we learned.
Heritage Brands: Remaining Relevant Without Losing Your Roots
Heritage brands, if done right, can be timeless. But how do they remain relevant? Here are 5 ways and example brands that have done it right!
5 Steps to Brand Concept Success
With over 20 years in the business, Elephants Can’t Jump put together their 5-step process to creating successful brand concepts.
5 Actions to Strengthen your Brand during High Inflation
In a time of high inflation, it is doubly important to keep your brand strong to whether the storm. Here are 5 tips on how.
Dainese’s retail revelation
The Dainese & AGV flagship store in London, perfectly exemplifies how to create one retail experience that unites different consumer types through their shared passion for motorbiking.
Storr brings a new customer centric approach to the world of retail
Can Storr, an app that allows users to create their own online stores and buy directly from friends, signal a change in consumer buying habits and a shift in power in retail?