Consumer tastes? Functional foods? Plant-based innovation? We look at some of the key food and drink trends to grow in 2023 and beyond.
5 Women Leading Innovation in Food & Drink
There are many innovative visionaries who are leading the way and breaking down barriers in the food and drink industry. Here are 5 women who are doing just that…
Elephants’ Top 3 Halloween Marketing Campaigns
Spooky season is officially upon us! Here are the Elephant’s Top 3 Halloween Marketing Campaigns that we thought added a real Hocus Pocus flair to their marketing…
5 FREE Marketing Tools You Can Start Using Today
Here are 5 free marketing tools your business can start using today to take control of your workload and drive your business’ growth.
The Psychology of Brand Colours: What Yours Say About Your Brand
Brand colours have a powerful effect on our emotions, and these emotions play a significant role in consumer behaviour. In this blog, we go through each colour’s meanings to help you better understand how and why consumers interact with brands!
Brand Building in the Digital Space Using Social Media
Businesses not yet using social media channels are missing out. Here are 5 ways social media can help your brand’s growth.
Three Simple Stages to Rich Consumer Insight
Your consumers hold the key to your brand’s growth! Here’s how you can work with them to get the richest insight.
Elephants take on the Group Think Festival 2022
The Elephants take on Group Think Festival 2022! After a day of talks, panels and Q&A’s, here is what we learned.
Heritage Brands: Remaining Relevant Without Losing Your Roots
Heritage brands, if done right, can be timeless. But how do they remain relevant? Here are 5 ways and example brands that have done it right!
5 Questions To Ask When Defining Your Brand
Defining your brand can seem daunting, but it doesn’t have to be! Here are five key questions to ask yourself when defining your brand.