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Posts tagged: innovation

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Human vs. AI: Who Wins the Battle in Marketing?

September 5, 2023
by Vanessa Damien with No Comment GeneralInsightsStrategyTrends

As AI in marketing becomes more sophisticated, the question arises: can it replicate the human touch in marketing?

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3 Food & Drink Flavour Trends You Need to Know

April 26, 2023
by Vanessa Damien with No Comment GeneralInsightsStrategySustainability

Get ahead with the latest flavour trends in food and drink! We’ve compiled our IFE tradeshow learnings to help you stay competitive and connected with your audience in 2023.

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3 Food & Drink Packaging Trends You Need to Know

April 12, 2023
by Vanessa Damien with No Comment BrandingElephants' GuideGeneralInsightsSustainability

Here are our Top 3 takeaways from IFE 2023 for you to consider and ensure your packaging design is ahead of the game!

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3 Women-Led Free From Brands 

March 8, 2023
by Elephants Can't Jump with No Comment Brand of the MonthBranding

In honour of International Women’s Day, we’re delighted to share 3 female-founded food brands that have reinvigorated the food’s ‘Free From’ space.

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Top 4 Super Bowl Ads of 2023

February 16, 2023
by Elephants Can't Jump with No Comment Ads we LoveBrandingGeneral

From chocolate coated clams to beer fights, Elephants Can’t Jump share their top 4 food and drink commercials from the 2023 Super Bowl.

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5 Plant-Based Trends To Watch in 2023

January 26, 2023
by Vanessa Damien with No Comment General

In 2023, plant-based trends will revolutionise the way we eat. From seafood alternatives to non-alcoholic wine…The Elephants have compiled 5 Hot Trends that we think you should keep an eye on this upcoming year.

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5 Women Leading Innovation in Food & Drink

November 2, 2022
by Elephants Can't Jump with No Comment Brand of the MonthGeneral

There are many innovative visionaries who are leading the way and breaking down barriers in the food and drink industry. Here are 5 women who are doing just that…

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Elephants’ Top 3 Halloween Marketing Campaigns

October 31, 2022
by Vanessa Damien with No Comment BrandingGeneral

Spooky season is officially upon us! Here are the Elephant’s Top 3 Halloween Marketing Campaigns that we thought added a real Hocus Pocus flair to their marketing…

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Functional Foods

The Functional Food Series: Part 2

September 7, 2022
by Danielle Horsley with No Comment GeneralInsightsSustainability

In Part 1 of this series, we saw that functional on-pack claims are becoming more prevalent in the world of food and drink. In Part 2, we identify gaps in other categories that other brands could fill…

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Fruit and Veg

3 Brilliant Brands Fighting Food Waste

May 18, 2022
by Katy Cheung with No Comment GeneralSustainability

Any food wasted is too much food wasted. Here are 3 brands who are fighting food waste in brilliantly innovative ways.

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