As AI in marketing becomes more sophisticated, the question arises: can it replicate the human touch in marketing?
3 Food & Drink Flavour Trends You Need to Know
Get ahead with the latest flavour trends in food and drink! We’ve compiled our IFE tradeshow learnings to help you stay competitive and connected with your audience in 2023.
3 Food & Drink Packaging Trends You Need to Know
Here are our Top 3 takeaways from IFE 2023 for you to consider and ensure your packaging design is ahead of the game!
3 Women-Led Free From Brands
In honour of International Women’s Day, we’re delighted to share 3 female-founded food brands that have reinvigorated the food’s ‘Free From’ space.
Top 4 Super Bowl Ads of 2023
From chocolate coated clams to beer fights, Elephants Can’t Jump share their top 4 food and drink commercials from the 2023 Super Bowl.
5 Plant-Based Trends To Watch in 2023
In 2023, plant-based trends will revolutionise the way we eat. From seafood alternatives to non-alcoholic wine…The Elephants have compiled 5 Hot Trends that we think you should keep an eye on this upcoming year.
5 Women Leading Innovation in Food & Drink
There are many innovative visionaries who are leading the way and breaking down barriers in the food and drink industry. Here are 5 women who are doing just that…
Elephants’ Top 3 Halloween Marketing Campaigns
Spooky season is officially upon us! Here are the Elephant’s Top 3 Halloween Marketing Campaigns that we thought added a real Hocus Pocus flair to their marketing…
The Functional Food Series: Part 2
In Part 1 of this series, we saw that functional on-pack claims are becoming more prevalent in the world of food and drink. In Part 2, we identify gaps in other categories that other brands could fill…
3 Brilliant Brands Fighting Food Waste
Any food wasted is too much food wasted. Here are 3 brands who are fighting food waste in brilliantly innovative ways.