In 2023, plant-based trends will revolutionise the way we eat. From seafood alternatives to non-alcoholic wine…The Elephants have compiled 5 Hot Trends that we think you should keep an eye on this upcoming year.
5 Women Leading Innovation in Food & Drink
There are many innovative visionaries who are leading the way and breaking down barriers in the food and drink industry. Here are 5 women who are doing just that…
Elephants’ Top 3 Halloween Marketing Campaigns
Spooky season is officially upon us! Here are the Elephant’s Top 3 Halloween Marketing Campaigns that we thought added a real Hocus Pocus flair to their marketing…
The Functional Food Series: Part 2
In Part 1 of this series, we saw that functional on-pack claims are becoming more prevalent in the world of food and drink. In Part 2, we identify gaps in other categories that other brands could fill…
3 Brilliant Brands Fighting Food Waste
Any food wasted is too much food wasted. Here are 3 brands who are fighting food waste in brilliantly innovative ways.
The Functional Food Series: Part 1
In the world of food and drink, functional on-pack claims is becoming more prevalent. We take a look at the sectors innovating for health.
Packaging Innovations and Luxury Packaging 2021
Following the Packaging Innovation and Luxury Packaging event in Olympia, London, Elephants unpack their learnings.
Storr brings a new customer centric approach to the world of retail
Can Storr, an app that allows users to create their own online stores and buy directly from friends, signal a change in consumer buying habits and a shift in power in retail?