brand strategy Archives - Elephants Can't JumpElephants Can't Jump

The plastics problem

The new gardener’s world

Make-up gets a make-over

Flexible Flexitarianism

Lads, Lynx and a new age of masculinity

Monzo – The future of banking?

Catwalks and Crocs – the rise of the ugly shoe

Aperol O’Clock

Stylist: a living, breathing brand.

The GWR rebrand.

Critical insights.

Trust: how much does it really matter?

Bob Bayman: Guest speaker at The London School of Retail Banking.

BrewDog: Craft beer for punks or the mainstream?

Are poor quality perceptions of low cost brands changing?

Jigsaw’s brand transformation.

The key to winning the battle of the brands.