The Bakery Project approached us to help clarify their brand positioning and maximise their consumer appeal and impact in store.


our approach.

We uncovered a compelling insight and call to action that would become the focus for the brand positioning. Our new positioning allowed consumers to ‘get involved’ and really feel part of the ‘project’ to revolutionise the in store bakery.



The new positioning was executed via digital communication and in store merchandise across 50 stores nationwide.

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