Care UK needed a brand positioning that could cope with a changing healthcare marketplace where patients were responsible for their own healthcare choices.


our approach.

With the help of consumer research, stakeholder engagement and clarity of thinking, we developed a new single brand positioning and brand promise – “Fulfilling Lives” – that puts their customers at the heart of the brand. This was brought to life in a way that inspired the business behind the change.



A strategy that united the business and drove an average of 20% year on year growth from 2007 to 2010 with the business successfully being sold to a private equity firm in 2010 for €491m .

“Elephants Can’t Jump brought a level of rigour, structure, speed and creativity into the business. Their approachability and empathy helped them earn the respect and trust of key stakeholders at all levels of the business, from board member to residential carer.” Geoff Benn, Group Development Director, Care UK

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