Crosta & Mollica wanted to drive growth and distribution, but needed a distinctive tone of voice to differentiate against private label who were quick to copy product formats.



We developed a clear brand strategy and creative idea around ‘Modern Italian’, focused on celebrating the brand’s authentically Italian products presented in a bold, contemporary way.



The new strategic direction and creative application has helped Crosta & Mollica to use its bold, vivacious personality to stand out and forge a stronger connection with food lovers who share their belief in great quality food and the joy it brings.

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