Butcher’s Pet Care has been a British success story since 1987.  In 2015 the company asked us to develop a brand identity, name and packaging design for a new gourmet quality dog food.



We took to the project like a black lab takes to a can of Butcher’s, relishing the opportunity to help bring alive a new brand in the premium dog food sector. Just a few months later the name and packaging had been designed and researched.  A successful solution had been found.



“We briefed the Elephants team and they quickly brought a clarity of thinking to the task. Great project management and strong design allowed the project to move quickly to a successful conclusion; we love the result”

Derek Evans, Managing Director

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