Goodfella’s was feeling the heat from the competition and looking for new, exciting innovation opportunities to drive brand growth and differentiation.



Our rigorous approach left no pizza stone unturned. Starting with insights, we created a pipeline of ideas focused around building quality Italian cues, making more of the in home experience and opening up new pizza consumption occasions.



Goodfella’s Speciale Flatbread was launched to great acclaim, taking Goodfella’s back to its roots and dialling up authenticity vs. the competition.

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