Gü were trailblazers when they launched. Restaurant quality desserts that really impressed. But the competition caught up and the brand was starting to losing its position as the beacon of excitement…



We set out to create more moments of WOW for pleasure seekers everywhere. To take on new categories that need shaking up. Categories that had everyday relevance but needed some Gü-ness.



The first product to launch, Mousse Fusions, combines texture, layers and indulgent elements such as coulis and compote to bring a little bit of Gü magic to the mousse category.

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