This iconic Brazilian flip flop brand is renowned for its impactful and surprising window displays. Havaianas challenged us to help them to develop a fresh creative approach to express their ‘Let’s Summer’ campaign through engaging window displays across their European stores in 2018.



We ran a series of ideation sessions, developing a creative idea that delivered a vibrant, physical manifestation of the ‘Let’s Summer’ campaign, demanding attention on the street and creating intrigue to bring passers-by into the shop.



From April to Fall 2018 our designs were successfully implemented in Havaianas’ flagship stores in cities all across Europe.


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