Marmite had failed to get any innovation to market in over 100 years. We opened their eyes to think in a very different way and unlock the brand’s potential.


our approach.

A series of workshops challenged the innovation time horizon of the business. We focused attention on the beautiful end point, using our Framework for Innovation tool that builds on strong innovation platforms to map opportunities according to the dynamic core and outstanding new. We then generated a ”full to bursting” innovation pipeline.



The first of the innovation launches came just 6 months after the project finished. Fast forward the clock to today and the brand has transcended the spreads category with multiple launches across many food categories including snacks, dairy, and even clothing and art.

back to work