“Everyone loves our product but we need more love for our brand. Can you help McCain become Britain’s best loved food brand?”


our approach.

We helped identify and release the power of the McCain brand and gave them an insight into the often challenging lives of consumers. We gave them a brand proposition and an innovation pipeline that continues to drive the brand 10 years on.



£50 million of brand growth driven by a unifying brand idea and solid innovation pipeline.

“Elephants Can’t Jump not only gave us renewed belief in the power of our brand but gave us a clear framework to work with which built McCain into one of Britain’s best loved food brands. They also lit a burning desire for well structured innovation within our business.” Julie Levers, Marketing Director, McCain

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