Milo is a fabric brand in its native Australia. Loved by everyone but struggling to stay relevant in the modern marketplace.



We developed a number of propositions which were pilot tested with Aussies in UK before we packed our trunks and flew out to Australia to run more extensive co-creation sessions bringing client, consumer and agency together.



The project delivered 2 lead ideas to reinvigorate their core product and 3 ideas that pushed the brand into new areas.

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